Our typical benchmarks

You’ll see a few typical system benchmarks across our site. They describe what we plan for when the whole system is built and running.

  • Google clicks: about 600 in the first 3 months, then 300-320 a month and rising
  • Inquiries: 8% of website visitors become inquiries
  • Show-ups: 65% of booked inquiries show up
  • New customers: 50% of those who show up become paying customers

Typical benchmarks. Results vary by market, offer, and business.

These numbers are benchmarks, not guarantees. Yours may be higher or lower, and they can change from month to month.

How the benchmarks fit together

The click benchmark counts people who reach a business from Google. Local search takes time, so the early months often look different from later ones.

The other three work like a chain. Visitors become inquiries, booked inquiries show up, and people who show up become customers.

A change at any step changes the result at the end. That’s why we work on every step, not just traffic.

What affects your results

Every business and every town is different. These are the biggest things that move the numbers:

  • Your market: how many people nearby search for what you offer
  • Your competition: how many similar businesses are nearby, and how strong they are online
  • Your offer: how clear and appealing your intro offer is
  • Your capacity: whether you have open spots, staff, and hours for new customers
  • Follow-through: how fast your team acts on inquiries, and how the first visit goes
  • Seasonality: busy and slow times of year, like fall enrollment or summer breaks

We talk through these during your strategy session, so your plan fits your town and your business.

How we share client stories and testimonials

Any client story or testimonial we share is real. We only share it with the owner’s written permission.

We name people by first name, business type, and city. We never invent reviews, quotes, or results, and we follow the FTC rule on consumer reviews and testimonials.

One client’s results show what happened for that business. They don’t predict what will happen for yours.

Missed Revenue Calculator estimates

Our Missed Revenue Calculator estimates what a business may be missing each month. It starts with our typical benchmarks, and you can change the numbers to match your business.

The result is an estimate, not a forecast or a promise. It depends on the numbers you enter, and real results vary.

Please use it to start a conversation, not as financial advice.

Sample towns, messages, and pages

Some pages show sample towns, sample text messages, or sample page titles. These are made-up examples that show how the system works. They are not real businesses or real results.

Questions about our numbers

If you have questions about our benchmarks or how we share results, email us using the address on our contact page.

Book a free strategy session

Before you go

What is one new customer worth to you?

Plug in your monthly fee and how long people usually stay. See the lifetime value of every customer you are missing, in about a minute.

Open the Missed Revenue Calculator