Effective September 26, 2026
Results Disclaimer
We share numbers to help you plan, not to make promises. Here’s what our benchmarks mean, what they don’t, and what shapes your results.
Our typical benchmarks
You’ll see a few typical system benchmarks across our site. They describe what we plan for when the whole system is built and running.
- Google clicks: about 600 in the first 3 months, then 300-320 a month and rising
- Inquiries: 8% of website visitors become inquiries
- Show-ups: 65% of booked inquiries show up
- New customers: 50% of those who show up become paying customers
Typical benchmarks. Results vary by market, offer, and business.
These numbers are benchmarks, not guarantees. Yours may be higher or lower, and they can change from month to month.
How the benchmarks fit together
The click benchmark counts people who reach a business from Google. Local search takes time, so the early months often look different from later ones.
The other three work like a chain. Visitors become inquiries, booked inquiries show up, and people who show up become customers.
A change at any step changes the result at the end. That’s why we work on every step, not just traffic.
What affects your results
Every business and every town is different. These are the biggest things that move the numbers:
- Your market: how many people nearby search for what you offer
- Your competition: how many similar businesses are nearby, and how strong they are online
- Your offer: how clear and appealing your intro offer is
- Your capacity: whether you have open spots, staff, and hours for new customers
- Follow-through: how fast your team acts on inquiries, and how the first visit goes
- Seasonality: busy and slow times of year, like fall enrollment or summer breaks
We talk through these during your strategy session, so your plan fits your town and your business.
Missed Revenue Calculator estimates
Our Missed Revenue Calculator estimates what a business may be missing each month. It starts with our typical benchmarks, and you can change the numbers to match your business.
The result is an estimate, not a forecast or a promise. It depends on the numbers you enter, and real results vary.
Please use it to start a conversation, not as financial advice.
Sample towns, messages, and pages
Some pages show sample towns, sample text messages, or sample page titles. These are made-up examples that show how the system works. They are not real businesses or real results.
Questions about our numbers
If you have questions about our benchmarks or how we share results, email us using the address on our contact page.